12 Powerful Tips on Managing and Growing Your Childcare Centers

April 4, 2019 By Rahul Beri

You’ve followed your dream to start a childcare center, but your finding that things aren’t going quite the way you imagined. You exhaust yourself working every day, but still struggle to keep things running smoothly, let alone grow your childcare center.

We want to help. Below are 12 critical tips which can help you simplify the management of your business and grow your daycare.

1. Take care of your staff and support your teachers.

Multiple studies have shown that having satisfied employees leads to more satisfied customers, higher profits, and better business growth.

Staff Management

2. Interact with your parents and keep them informed.

Parents want to stay in the know, and they want to see what their child is doing all day. Help your parents to enjoy their child’s childcare as much as their child by sharing information, videos, and projects with them both in person and through texting and email with an app.


3. Maintain a detailed handbook.

Issues with students, parents, and staff will happen. However, many can be dealt with quickly or prevented entirely with meticulously detailed handbooks for both parents and staff. Try to address issues ahead of time in the handbooks and add to it as new issues arise.

Check List

4. Get feedback from parents and staff and act on it.

The easiest way to prevent parent or staff dissatisfaction is to know about their issues before they become big issues. Then you can address them. Everyone wants to be heard. A negative situation addressed properly, can become a positive overall experience.


5. Encourage your parents to post reviews.

The other day I bought a $5 power cord for my tablet. I checked several reviews before making my purchase. That was for a $5 item. Imagine how much positive reviews can help grow your daycare. Imagine how much no reviews can prevent people from choosing your daycare.


6. Embrace online marketing.

This goes along with getting parent reviews but expands on it. The reality is that most people will look for their daycare online. If they can’t find you, you will miss them. Even if they see you in the real world, they will want to go online and investigate. Make it easy for them to find you. Also, make important information and documents easily accessible online.

Online Marketing for Daycare

7. Create a mission, vision, and values and stick to them.

Know who you are and who you aren’t and be great at who you are. You and your staff will have a lot of good ideas. However, if you chase all of them, you will waste resources and fail to rise above your competition. Great success is often defined by knowing when to say, “No.”

Mission statement

8. Set specific goals and write them down.

You need to know where you are heading to get there. Take the time to set goals. Then create detailed plans with success measurements along the way.


9. Get organized and stay organized.

Disorganization will waste your time and make you look unprofessional. Set aside time frequently to get organized and stay organized. Pro Tip: Stop using paper where possible. You can organize digital documents in childcare center software more efficiently, and they don’t take up space.

Daycare Organization

10. Use the Pre~to~3 app to simplify your admin and enhance your parent relationships.

You can simplify enrollment, payment processing, class management, and records management. You can also facilitate the sharing of information, pictures, and videos with parents. All this from one intuitive app. Click here to learn more about the software.

Daycare App

11. Keep a safe and clean environment and have someone else check it regularly.

Start with proper safety and cleaning procedures. Then have outsiders examine your facility periodically. You may be surprised how much you and your staff become blind to because you’re around your facility all the time. Your potential parents will see everything. So, you need to know your safe and clean.

clean environment

12. Pay attention to the staff/student ratio throughout the day.

Daycares typically have fluctuating numbers of students throughout the day. Each day usually begins and ends with fewer students. Observe the trends and staff those parts of the day accordingly. Otherwise, you may be wasting money by having three staff members watching two kids at the end of the day.

Staff/Student Ratio

By following these tips, you can begin growing your daycare while also simplifying your management work. That’s right, more growth, less stress.

You don’t have to do it all at once. Take one or two of the items on this list which will have the most significant impact on your daycare and put them in place. Then move on to another. If you stick to it, you will start seeing positive results quicker than you might think.

Bonus Tip: Take a break. It can be easy to become a workaholic with everything you need to do, but that isn’t healthy for you or beneficial for your daycare. Take time to rest. There will always be one more thing that needs to be done, but it can wait.

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